Virginia & West Virginia

Fund Your Next Deal in 5–10 Days

Fast, Easy, and Reliable private lending for fix-and-flip and fix-and-rent investors.

By the Numbers

$19M+
Lifetime Capital Deployed
180+
Deals Funded
5
Avg Days to Close
100%
Close Rate

From application to funded in days.

In a world where speed wins deals, we keep it quick and simple.

1

Apply

Submit your deal online or give us a call. We'll give you a straight answer — fast.

Same Day
2

Underwrite

We focus on the deal, not mountains of paperwork. Clear communication every step.

1 - 3 Days
3

Fund

When we say we'll fund your deal, we fund your deal. No surprises at closing.

2 - 3 Days (Once Title is Complete)

Built to Help Investors Win

We built the lending business around a single idea - Helping investors win more deals in a competitive market.

We Keep Our Word

If we say we're funding your deal, we're funding your deal. 100% close rate on approved loans.

The Local Advantage

We're local. We know the market. When you call, you talk to a decision maker — not a call center.

No Red Tape

Minimal paperwork. No pre-payment penalties. No hidden fees. We focus on the deal.

We Value Relationships

Need advice and guidance on your deal? We go the extra mile. From phone calls, to coffee, to free educational resources, we invest back into our investing partners.

Trusted by investors across Virginia.

I’ve worked with many leaders in my career as a real estate investor and Private Lending is top tier. The staff is always willing to lend a helping hand and happy to advise when asked. The professionalism is above and beyond expectations.
DS

Daniel Sowers

Real Estate Investor · Little River Holdings

Local investors backing local investors.

We're not a faceless institution. We live here and we invest here.

John Houston

John Houston

Founder & President

John is a serial entrepreneur from Floyd County VA who has built successful businesses in forestry, poultry, wealth management, lending, & real estate. All 5 businesses are still active to this day. John also served as the Chair of the Board of Directors for the Bank of Floyd. John's wealth of experience in business, finance, and real estate - along with his 40 year reputation of being a man of his word - is the foundation of Private Lending's success.

john.houston@privatelending.llc
Aaron Tsang

Aaron Tsang

Director of Lending & Strategy

Aaron is a native of Floyd County VA. Aaron started his career as a turnaround manager, before building a successful banking career as a Branch Manager, Commercial Underwriter, & Project Manager. He left banking to help John build a business that addresses the need in the market for borrowers to have access to fast and reliable capital without the red tape.

aaron.tsang@privatelending.llc
David Richards

David Richards

CTO - Director of Loan Operations

David Richards is more than just the Director of Operations for Private Lending LLC. He is the technical mind behind the infrastructure that makes Private Lending fast, easy, and reliable. An inventor at heart, David has built a deep technical skill-set ranging from information technology, data security, workflow automation, & AI.

david.richards@privatelending.llc

Recent deals funded.

Rockt Mt, VA
Rockt Mt, VA
115,000
Fix & Flip
Huntington, WV
Huntington, WV
450,000
Bridge Loan

10 Property Portfolio Bridge Loan

Salem, VA
Salem, VA
195,000
Fix & Flip
Roanoke, VA
Roanoke, VA
135,000
Fix & Flip
Roanoke, VA
Roanoke, VA
450,000
Bridge Loan
Kanawha, WV
Kanawha, WV
94,000
Raw Land

Have a deal? Let's fund it.

We close in 5–10 days. Apply online or pick up the phone.