Privacy Policy

1. Information We Collect

We collect information in the following ways:

• Information you provide. When you complete a contact form, request a quote, apply for a loan, or communicate with us by phone, email, or chat, you may provide your name, phone number, email address, mailing and property addresses, and details about your investment project and financing needs.
• Financial information. If you apply for financing, you may provide information about the subject property, your experience, and other details needed to evaluate a loan request.
• Automatically collected information. Like most websites, we and our service providers automatically collect certain technical data such as IP address, browser type, device information, pages visited, and referring URLs, using cookies and similar technologies.
• Chat and messaging. Our Site uses a third-party chat widget. Messages you send through it, and the contact details you provide, are processed by that provider on our behalf.

2. How We Use Your Information

We use the information we collect to:

• respond to your inquiries and provide the information or services you request;
• evaluate, process, and service loan requests and loans;
• communicate with you about your project, application, or account;
• operate, maintain, secure, and improve the Site;
• send you information about our services, where permitted by law; and
• comply with legal obligations and enforce our agreements.

3. How We Share Your Information

We do not sell your personal information. We may share it with:

• Service providers that help us operate our business — for example, hosting, customer-relationship and messaging platforms, analytics, e-signature, and communications providers — who are permitted to use the information only to perform services for us;
• Professional advisors and partners involved in evaluating, closing, or servicing a loan, such as title companies, appraisers, and legal counsel;
• Legal and safety recipients when we believe disclosure is required by law, regulation, or legal process, or to protect the rights, property, or safety of Private Lending, our customers, or others; and
• Business transferees in connection with a merger, financing, acquisition, or sale of assets.

4. Cookies and Analytics

We use cookies and similar technologies to operate the Site, remember your preferences, and understand how the Site is used. You can control cookies through your browser settings; disabling them may affect how the Site functions. We may use analytics services that collect usage information to help us improve the Site.

5. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this policy, to comply with our legal and regulatory obligations, resolve disputes, and enforce our agreements.

6. Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your Choices and Rights

You may opt out of marketing communications at any time by following the unsubscribe instructions in our messages or by contacting us. Depending on your state of residence — including under the Virginia Consumer Data Protection Act — you may have the right to access, correct, delete, or obtain a copy of certain personal information, or to appeal a decision about your request. To exercise any of these rights, contact us using the details below.

8. Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children.

9. Third-Party Links

The Site may link to third-party websites and services that we do not control. This policy does not apply to those sites, and we encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. Your continued use of the Site after changes take effect constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us at: